Sous Arabia is a luxury fragrance company based in Dubai. They approached us with the wish to rebrand the business, and a request to design hoodie and sweatshirt prints for a line of leisureware that was to be shipped with every fragrance order.
When a fragrance order is made with Sous Arabia, the consumer will also receive a hoodie from the collection. The client wished for a high end, visually appealing print that incorporates the logo. The hoodie needed to be something that the consumer would wear, and enjoy for comfort and style. When designing for a brand that has already established its image, consistency is extremely important. Every aspect of your brand needs to be consistent with the businesses ethos and vision, so it was vital when designing the clothing line for Sous Arabia that the clothing line harmonised the rest of the brand.
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